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New Employee Profile: Anna Moreno


In November 2015, Anna Moreno joined the staff at the American Botanical Council (ABC) as the executive assistant to ABC Founder and Executive Director Mark Blumenthal. In this multifaceted position, Moreno handles correspondence for Blumenthal, assists with projects for the development department, and arranges travel, meetings, and conference appearances for Blumenthal and other ABC staff members. Though Moreno began at ABC as a temporary hire, she became part of the permanent staff in March 2016.

“The most challenging part is keeping track of everything that Mark, ABC, and the rest of the staff have going on,” Moreno explained. “Since I handle multiple projects at once, organization and planning are the key to making sure everything is running as smoothly as possible with the least amount of hiccups.”

“Working with Anna is a true pleasure,” said Blumenthal. “She has a tremendously positive attitude, is eager to get things done quickly and accurately, and is always open to learning new skills and working on new projects. She’s a true asset to the entire organization.”

Born and raised in Austin, Texas, Moreno attended the University of the Incarnate Word and San Antonio College in San Antonio, with three years as a nursing major, before moving back to Austin in 2012. Before coming to ABC, she worked for several years as the executive assistant for a real estate broker and as a recruiter for a call center. Outside of ABC, she works for a marketing promoter and as a bartender around the city. With a diverse working background, adjusting to the demands of her position at ABC proved to be well within her ability, and Moreno also appreciates the intangible benefits of working at a close-knit nonprofit organization.

“I like working for ABC so much,” said Moreno. “I enjoy that my job duties change a lot and encompass a wide variety of skills. I also really enjoy the family work environment ABC has, as it makes me feel like everyone here is part of my extended family.”

ABC Development Director Denise Meikel added: “Anna is wonderfully unflappable. She approaches each new task calmly and with confidence, and she’s fun to be around. We’re thrilled she agreed to join the ABC team.”

Moreno currently lives with her fiancé and their six-year-old boxer, Sienna. In addition, her family still lives in the Austin area, including her older brother and sister. “It makes me the baby of the family,” she said.

She travels as frequently as she can, with a goal of making two international trips every year. Recently, she completed a six-week backpacking trip through Colombia and explored the rich street food culture of Mexico City. For her next adventure, she looks forward to seeing the European continent for the first time, and visiting Paris and Amsterdam — well on her way toward her dream of traveling “all around the world.” When she’s not getting her passport stamped, Moreno enjoys outdoor activities, such as hiking, camping, swimming, and snorkeling. She is an open-water-certified diver, and dreams of shark cage diving.

“I am looking forward to my future at ABC, as every day is something new to learn here, not only with the organization, but with herbs and plants,” said Moreno. “My knowledge of herbs, tinctures, and home remedies has increased so much already, and this is only the beginning. I have recently started my own herb garden with plants from ABC.”

—Hannah Bauman