HerbalGram named as Alternative Press Award Finalist
For the second time in three years, HerbalGram was named as one of the best magazines in the alternative magazine publishing area. In 1997, HerbalGram was a finalist in the "Personal Life Coverage" category in Utne Reader's 11th Annual Alternative Press Awards. HerbalGram was one of five finalists in the "Science and the Environment" category. The final winner in that category was The Sciences. "The Utne Reader nomination reflects the scope and depth of HerbalGram and its professional credibility, "says HerbalGram editor Mark Blumenthal. Blumenthal, who is the founder and executive director of the American Botanical Council (ABC), also said, "It is always encouraging and an honor to be acknowledged for the quality of our magazine, especially by a publication like Utne Reader. They evaluate hundreds of alternative magazines and newsletters. Their recognition of HerbalGram's excellence is a strong endorsement of our work at ABC." The Utne Reader selects its Alternative Press Award nominees from the journals, magazines, newspapers, newsweeklies, and other publications that it relies upon to produce each issue. The Alternative Press Awards were established in 1989 to celebrate the efforts of the many thoughtful, inspiring, informative, and provocative alternatives to mass media. The Utne Reader is a national general interest magazine with 225,000 circulation. Published independently since 1984, it is the nation's leading digest of alternative ideas. Founded in 1988 in Austin, Texas, the American Botanical Council is the leading independent non-profit research and education organization that educates the public on the responsible and scientific use of medicinal plants. HerbalGram has been published quarterly, since 1983 as a reliable and authoritative source of herb and medicinal plant research, regulatory issues, market issues, native plant conservation and other general interest aspects of herb use. HerbalGram samples are found on ABC's website, www.herbalgram.org. According to the World Health Organization, 80 percent of the world's population used traditional medicine rather than conventional medicine. Today, the U.S. market for herbal remedies tops $5 billion in annual revenues.